17x
Return On Investment for ProtonVPN, a Tech SaaS site
https://vimeo.com/1142979113
“Hands down, it’s the agency to go with. They’re small, but they are nimble and they can make anything work”
Extensive testing on the plans & pricing page for UltraVPN gave a double-digit increase in AOV and LTV
Background to Test:
- UltraVPN had a relatively high conversion rate, but in a price competitive market it was important to maximise customer value.
Solution
- We ran a sequence of aggressive pricing tests.
- We measured the conversion rate and revenue impacts of different price points.
- We tested different numbers and combinations of plans.
- We assessed commercial viability of working with affiliates.
- By using persuasive messaging (like price comparisons) we improved the conversion rate of lower price-points.
Impact:
- More than 10% increase in Average Order Value
- More than 10% increase in Lifetime Value
More VPN & Tech SaaS case studies
$1bn
SaaS business
https://vimeo.com/557990475
“Together we’ve launched over 30 tests which has really helped lift the performance of many of our sites.”