17x
Return On Investment for ProtonVPN, a Tech SaaS site
https://vimeo.com/1142979113
“Hands down, it’s the agency to go with. They’re small, but they are nimble and they can make anything work”
Focusing the Betternet homepage on their USPs increased the purchase rate by over 10%
Background to Test:
- Betternet had a very strong offering but this was not conveyed through the homepage.
- Customer research identified the most important factors to VPN users.
- Competitor research showed several unique selling points for Betternet against other VPNs.
Solution
- We created a new homepage which addressed the important factors for VPN customers:
- Price/value – promoted the free offering – Betternet’s USP.
- Privacy – highlighted that no personal information is required at signup, unlike most other paid and free VPNs.
- Trust – added app store ratings.
- Range of Devices – highlighted in the headline.
Impact:
- +10% increase in paid subscriptions
Other VPN and Tech SaaS Case studies
8x
Return On Investment for a Multi-site Tech Affiliate
“Working with Browser to Buyer is straightforward.
Nothing is too much trouble, they have delivered amazing results over the last 8 years and have become essential to our business.”
$1bn
SaaS business
https://vimeo.com/557990475
“Together we’ve launched over 30 tests which has really helped lift the performance of many of our sites.”
35%
increase in Visit to Purchase rate for a VPN Tech SaaS site
“We expanded the project to work on 6 other subscription software sites and have engaged Browser to Buyer for over 4 years.”
>10%
increase in both AOV and LTV for a Tech SaaS site
“Price and plan testing increased customer value significantly”
29%
increase in trial signups for RealVNC, a Tech SaaS company
