17% increase in clickout rate for Bingo comparison site by giving users clear guidance

Best New Bingo Sites is an iGaming affiliate site who recommend bingo sites to their users.  

We carried out a small project to increase the conversion rate of their landing pages.  

One of the winning tests we ran was based on an insight from user testing, which showed that users struggled to decide between different options on the page as there are so many and it is difficult to differentiate them.

Previous data showed that users are most interested in the newest bingo sites.

By adding messages to highlight the reasons to choose each site, the clickout rate increased by 17%.

"Dave came up with some great recommendations for improving our conversion rate "

Other Affiliate and iGaming Case Studies

8x

Return On Investment for a Multi-site Tech Affiliate

“Working with Browser to Buyer is straightforward.

Nothing is too much trouble, they have delivered amazing results over the last 8 years and have become essential to our business.”

32%

increase in deposits for a lottery site

“The conversion rate of our main landing pages increased by over 26%

3x

increase in conversion rate for a web hosting comparison site

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