Landing page optimisation for Geobear

Geobear offers residential subsidence solutions to homeowners, which typically cost between £2-15k.  

Most of their leads are generated from PPC and they were struggling with an underperforming PPC landing page.  

• We worked with the team to understand the quote process, the details of the business and what made them different to the competition.
• Through interviews with the sales team and customer data we identified the primary motivator for customers was that Geobear’s solution was much quicker and cleaner than competitors.
• We identified highly motivational assets such as video clips, before and after images and video testimonials.
• Using these insights and new assets, we then created a new landing page which increased the PPC conversion rate by +74%.  

The page was so successful that Geobear rolled it out to 4 countries and engaged us further to create more follow-up tests.  

Though this initially started as a small engagement many years ago, Geobear still often turn to us to solve their conversion problems, and we most recently worked with them to create new B2B focused pages.