How we increased deposits by 32% for a Lottery site

Lotto 24/7 and PlayHugeLottos are lottery sites focusing on the Canadian and Indian markets, who were struggling with low registration and deposit rates.

    • Both sites were able to generate huge amounts of traffic, but struggled to convert users to customers.
    • A major challenge was getting users to deposit, particularly in some markets where making payments is not straightforward.
    • A sequence of 35 tests delivered a 32% increase in new depositing customers for Lotto247.
    • After the success of testing on one site, the project was expanded to a second site, PlayHugeLottos. delivering significant benefits.
    • Two of the tests we ran are shown in the images below:

"The conversion rate of our main landing pages increased by over 26% "

More Case Studies

7x

Return On Investment for a Horticultural eCommerce site

https://vimeo.com/837875309?badge=0&autoplay=0&loop=0&autopause=1&muted=0&player_id=0&app_id=58479&texttrack=en&cc_load_policy=1

“After our first year with Browser To Buyer, we increased our sales by approximately 1 million pounds.”

See video interview
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17x

Return On Investment for ProtonVPN, a Tech SaaS site

https://vimeo.com/1142979113

“Hands down, it’s the agency to go with. They’re small, but they are nimble and they can make anything work”

See video interview
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34%

increase in bookings from one A/B test for a Travel eCommerce site

https://vimeo.com/564135915

“We run an average of about two tests a month and 9 in 10 of them do prove to be winners.”

See video interview
Read case study

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